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Online Ads

This week, we’re going to discuss the importance of online ads and how they can positively affect your business.

Casey Carroll
12 Feb

Today, an influx of e-commerce businesses are trying to fight their way to the top of the market, making it essential to perfect your customer acquisition strategy. For many of us, digital advertisements are at the forefront of your mind when it comes to finding a way to drive new customers. And what better way is there for millions of potential customers to see your business than online?

This week, we’re going to discuss the importance of online ads and how they can positively affect your business.

Simply put, ads are the best ways to bring attention to your business and compared to other forms of mass marketing and media, your business will be able to reach a larger audience online. Since the internet connects people from all around the world, advertising online will expand your reach and give more people a chance to explore and interact with your business, instantly!

Online advertising can also be budget-friendly since you have the ability to work within a fixed budget and can see results after spending just a few hundred dollars. The mainstream social media platforms are incredibly user-friendly and make it easy to target your ideal customers based on their demographics. Social media can also give you better insight into your target audience, as social media revolves around gathering information around user’s habits and interests. With the increase in time spent on social media, there is no time like the present to begin advertising!

It is also important to note that advertising is a commitment and investment to sustain growth. New brands should spend 10-15% of their budget on advertising to build to a point where traffic can be organic. Even though there may not be an immediate ROI, advertising will most likely pay off in the long run when iterated toward something near perfect. The goal is to quickly reach an understanding of your customer acquisition cost.  This will usually come after a couple of campaigns have been run successfully.  Once you know your acquisition cost, we can begin to understand how much we need to invest into ads to result in a specific number of customers.

Before we wrap up, we wanted to share some tips for creating online ads:

  1. Create ads that are more personalized and relevant to your target audience. Having a marketing plan centered around your target audience will make it easier to create content they will want to engage with.
  2. Promote your content on multiple social media platforms. The more people who see your content, the more likely they are to engage!
  3. Include a direct link to your website or where your product(s) are sold. This makes it easier for potential customers to learn more about your products and business. Customers are also more likely to go to your website and shop if it’s one click away.
  4. Make cohesive ads cohesive with your website. This makes the shopping experience simpler and more enjoyable. Customers will find your business and products more appealing if they see an organized, unified theme throughout your ads and website. This can be done through stylizing pictures, using the same font, etc. It will make the whole process feel smoother, creating a good experience.
  5. Remarketing. This is a good way to connect with people who have previously shown interest in your business. By doing so, you’re increasing the chances that a customer will go the distance and buy from you.
  6. Content is king in today’s digital ad landscape. It used to be that getting eyeballs on your ads was enough to succeed but not anymore. As the competition becomes more sophisticated, content becomes more important in serving as a differentiator to engage new leads.

Overall, online ads are essential because they reach more people, expanding your customer base and growing your business. If your business is trying or hoping to get ads, F8 has got you covered. With F8 as your inventory funding partner, we free up seller capital and give you cash to invest in ad spending, giving you a better chance in the competitive e-commerce space. We will continue to fund inventory and sellers can continue to put money back into their business, how they see fit.

Until next time, let us know if you have any questions or comments below!

Casey Carroll
12 Feb

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