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Creating the Perfect Logo

This week, we’re going to tell you how to make the perfect logo for your business.

Casey Carroll
8 Oct

A brand logo is one of the most important parts of a successful business. Logos are how your brand is recognized and differentiated from other businesses. You want your logo to stand out and be memorable, but how do you do that? 


This week, we’re going to tell you how to make the perfect logo for your business.


First, you need to make sure your logo shared your brand’s identity. This will be the first impression customers get from your business. You need to determine your brand’s personality and use it to create your logo. You can determine your brand’s identity by thinking about why you started your business, what values do you hold, what you want customers to think about you, and what makes your brand special. 


The next step is to brainstorm ideas. In this stage, no idea is a bad idea. Draw or write out any and all ideas you have because you never know what may be your best idea. This way, you could also end up combining designs to create your perfect logo. When you begin brainstorming ideas, make sure you keep the tone and message of your brand in your mind. You need to think of ideas that will be best for you! In this stage, you can also look at competitor logos to make sure your logo isn’t too similar–you want to stand out!


After deciding what you want your logo to look like, you can start creating it! You first need to determine your design style. This will be the aesthetic of your logo and includes things like colors, shapes, graphics, and typography. Some design styles include classic, vintage, modern/minimalist, fun/quirky, and handmade. 


Next, you want to pick the right type of logo. The seven main types of logos are monogram logos, logotypes, logo symbols, abstract logo marks, mascots, combination marks, and emblems. Monogram logos, or lettermarks, are logos that simply showcase your business or brand’s initials. These logos are not the most creative but are simple to create. Logotypes, or wordmarks, spell out the business name and allows creativity and uniqueness from typography. Logo symbols, or pictorial marks, are iconographic images that are used to create a unique connection to your business or brand. Logo symbols are what people think when they typically think of logos. Abstract logo marks are geometric forms that don’t establish an immediate connection to an existing image but condense your business into a symbol that is truly unique to your business. Mascots are typically cartoonish characters that represent your business if you’re looking for a family-friendly approach. Combination marks combine symbols with the word marks and is an easily recognizable symbol. Lastly, emblems are also typically a combination of pictorial and word elements and usually consist of text integrated into a symbol or icon, such as badges, seals, or crests.


It’s time to create your logo! Be sure to pay extra attention to color and typography when designing–they can make or break a design. You can create your own design or hand all of your brainstorming ideas to a designer! Just make sure your logo is exactly what you want it to be. This is your business and you want the correct message to go out to the world. 


Until next time, let us know if you have any questions or comments below!


Casey Carroll
8 Oct

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