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Creating the Best Website for Your Business

This week, we are going to go over the most important aspects of your business website.

Casey Carroll
12 Jun

Even if you are selling your products through Amazon or another seller platform, you should still have a website. People will want to go to your website to see your business’s unique message. You never know what information on your website will make a customer pick your products over another business’s. Additionally, having your own website is also good for increasing brand recognition and sales and is a good pace to showcase positive reviews and testimonials.

This week, we are going to go over the most important aspects of your business website. 

The easiest thing you can do when creating a website is to use a website building service like Webflow or Squarespace. Services like these allow users to choose pre-built website templates and then modify their pages until they are satisfied. However, if you’re dedicated to the idea of building your own website, you can take that route. 

Now, we are going to go over important aspects that you want to be sure are included in your website. When creating your website, you want to think of the customer’s experience and make it as interesting and simple as possible. 

First, you want to make sure you describe your business and vision. You want to be succinct about your business so potential customers don’t have to dig for what your business does. You also want to have your products front and center so customers will know whether you have what they need. 

Next, you want to pick a strong domain name. This is one of the most important website features. You want to pick a domain name that is descriptive and easy to remember. You want to keep it short and simple to type in so your business is more likely to be remembered. It is also important to note that you have to make sure you register and purchase your domain name with its TLD once you pick it out.

Additionally, you need to pick out a web host, which is a server where all your website’s data is stored for the public to access at all times. There is also an option to host your own website, but that can get expensive. You want to research and pick the right host for your business. 

Lastly, you want to make sure you build strong pages that don’t have irrelevant or redundant information, set up a payment system if you are planning on selling your products through your website, and maintain/update your website whenever necessary. After you finish your website, you also want to make sure you test it to see if it runs how you intended. You want to be sure to promote it on social media so consumers know you have a website. You don’t want all of your hard work to go to waste!

Until next time, let us know if you have any questions or comments below!

Casey Carroll
12 Jun

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