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Creating a Buzz with Blogs and Influencers

One of the best ways to see a great return on your advertising efforts, at a minimal cost, is word of mouth and written content.

Casey Carroll
20 Feb

Spinning off of last week’s blog, we wanted to expand on the importance of creating brand awareness. With so many other entrepreneurs and small brands on the market, you need to constantly work on standing out. One of the best ways to see a great return on your advertising efforts, at a minimal cost, is word of mouth and written content.

Non-traditional marketing--including social media and content marketing--is becoming increasingly popular as a means of growing brand awareness, gaining more traffic and engagement, and boosting sales.

Today, we will be covering the significance of other people marketing your products for you, focusing on micro-influencers and bloggers.

Micro-influencers are people who have between 1,000 and 100,000 followers on social media and usually have a niche content focus and following. Even though these micro-influencers have a smaller follower base than the mainstream celebrities that we see on TV, their community tends to be invested in anything a micro-influencer is posting and promoting. Using micro-influencers is an authentic and genuine way to reach consumers. They sponsor a tight knit group of people who share similar interests, making their followers more likely to buy from your company since they are promoting it. Micro-influencers tend to build stronger relationships with a uniform audience, making it easier to leverage your products as long as it fits their vision and brand.  

To find the right micro-influencer for your business and products, make sure to check their niche, audience, engagement with their followers, authenticity, and content. You want to make sure you find the right ones for you!

Often, micro-influencers are fairly accessible.  Sending a direct message with the proposal may yield success, while there are also online platforms dedicated to facilitating the connection between brands and influencers.  Depending on the market and size of the influencer’s following, a campaign can often be run for less than $2,000 and can present a more specific and longer lasting reach than digital ads.

Bloggers also play a vital role in brand recognition. Like micro-influencers, bloggers have a smaller number of followers that tend to be more loyal than people with larger follower bases. Because bloggers build a following during a long period of time by producing interesting, quality articles, people begin to trust them and their opinions. They provide a persuasive voice that online communities respect, especially when researching products and services.

Before contacting bloggers for aid, be sure you research their target audience and make sure you share a common demographic.

Now, get out there and contact as many influencers as you can--it’s all a numbers game and you never know who is going to make a difference for your business. We hope you found this useful and that you reach out to bloggers and micro-influencers soon!

Until next time, let us know if you have any questions or comments below!

Casey Carroll
20 Feb

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