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2021 e-Commerce Product Ideas

This week, we wanted to give you some ideas about possible 2021 trending products your e-commerce business can sell.

Casey Carroll
28 Jan

2020 changed many aspects of life, including what products would be trending in 2021. While 2020 products were aimed at people who were stuck at home, as the world slowly opens back up in 2021, consumers are expected to be looking for different products.

This week, we wanted to give you some ideas about possible 2021 trending products your e-commerce business can sell.


2020 saw many of us living in our homes and confined to our immediate family and closest friends. As social distancing (hopefully) relaxes throughout 2021 and we are meeting new people, our appearances will weigh on our minds a bit heavier. Look toward categories like cosmetics, jewelry, and fragrance as categories that may be very exciting in 2021. Some trending products include:

  1. Peel-off Facemasks
  2. All-natural Feminine Care Products
  3. Nail Polish
  4. Massage Guns
  5. Shaving Supplies
  6. Men’s Lip Balm and Moisturizer
  7. Beard Oil


2020 caused cooking and baking to surge in popularity. We can expect many of these newfound chefs to expand their audience beyond Instagram, as parties and gatherings gradually return to our daily lives. Serveware--like cake stands and food trays-- and barware--such as cocktail mixers and new wine glasses--may be in hot demand among consumers looking to entertain their friends out of quarantine. Some trending products include:

  1. Unique Glassware
  2. Cutting Boards
  3. Kitchen and Dining Chairs
  4. Portable Blender
  5. Air Fryer

Travel Accessories:

While travel may not return to normal in 2021, we can expect restrictions to gradually ease. This brings about new product opportunities in the travel accessory market. Some trending products include:

  1. Bluetooth/Portable Speaker
  2. Portable Chargers
  3. Hand Sanitizer Products
  4. No-Touch Door Opener
  5. Luggage Cubes

Health and Wellness:

Many of us learned ways to exercise while at home, and for some of us that is going to be here to stay due to the convenience. Home exercise will continue to evolve, with many of us looking to bolster the home gyms that we have begun building in 2020. Additionally, from hydrating to getting a good night’s sleep, more and more individuals have become aware and started caring about their overall wellness. Some trending products include:

  1. Exercise Bands
  2. Water Bottles
  3. Athleisure
  4. Yoga and Pilates Mats
  5. Wearable Devices
  6. Posture Corrector
  7. Kayak Accessories
  8. Lift Leggings
  9. Disinfectant Products
  10. Sleep Gummies

We hope you are able to take advantage of these trending product lists or are able to come up with new product ideas based on trending consumer wants!

Until next time, let us know if you have any questions or comments below!

Casey Carroll
28 Jan

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